SISU recognizes the power of music and the role that it plays in youth culture. Music can give a voice to the voiceless and a platform to the overlooked.
Statistically, only .4% of artists are able to make a living off of their own music. However, those artists rely on other trained professionals to help them create their music, their style, and their brand. SISU BEATZ encourages young people to share their voice and their lived experience while providing them with the skills to present a professional packaged product to the world. The SISU BEATZ program encompasses three focus areas: artist development, sound engineering and production, and podcasting.
SISU BEATZ is operated out of the SISU Center's state of the art media center. Experienced music industry professionals work with SISU to provide the SISU BEATZ curriculum and prepare young people to operate in both sides of the recordign booth.
During 2022, the SISU program launched season 1 of the HOLA (Honest Opinions with a Lawrence Attitude) podcast. HOLA provides young people the opportunity to create content that is important and relevant in their community. Young people the opportuntiy to book guests, write interview questions, act as on air talent, and mix and produce a final product.
SISU hopes to launch season 2 of HOLA during the summer of 2023.